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18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World
Kobe Bryant's Nike Contract Expired. The Implications Are Complex. - The New York Times
Sponsorship in the NBA | Hookit
NBA signs 8-year apparel deal with Nike
These 10 companies are the NBA's biggest sponsors and advertisers - Interbasket
Could adidas Lose Its NBA Sponsorship to Nike? | Complex
National Basketball Association (NBA) Sponsors 2021-22
NBA sponsors Kia, Nike, Under Armour set activation plans as new season gets underway - New York Business Journal
Nike Looks to the NBA for Salvation | The Motley Fool
National Basketball Association (NBA) Sponsors 2021-22
NBA jersey sponsors: List of teams, uniform patches - Sports Illustrated
Nike deal only part of NBA licensing story - New York Business Journal
Nike Wins $1 Billion Contract With NBA as Adidas Walks Away - Bloomberg
The NBA's Jersey Patch Program is Worth Nearly a Quarter Billion Dollars - Boardroom
The Biggest Nike Shoe Contract in the NBA Is Unbelievable
The Drum | Nike Makes History By Signing 'lifetime' Sponsorship Deal With LeBron James
Top-10 Most Influential Nike-Sponsored Athletes | SportyTell
Nike's shoe fail could cost it top NBA draft pick sponsorship
Are NBA Jersey Sponsorships Worth It? - by Joseph Pompliano
How to Become One of Nike's Athletes!
The Second City
Nike NBA Players: Who Wears Them on the Court? | Hoops Addict
NBA jersey patch sponsorship program expands as league scores new revenue | Fox Business
Nike to replace Adidas as official maker of NBA uniforms, apparel - NBC Sports RSN
Nike Wins Deal to Outfit NBA - WSJ
Do NBA Jerseys come with Sponsors? – Basketball Noise
Here Are The 14 NBA Teams That Now Have Jersey Sponsorship Deals
Here Are The 14 NBA Teams That Now Have Jersey Sponsorship Deals
Put your brand on a Blazer: NBA approves ads on Nike-designed jerseys - Portland Business Journal